represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.
“Social gamers,”
13 percent of the market, enjoy gaming as a way to interact with friends.
“Leisure gamers,”
14 percent of the market, spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.
“Dormant gamers,”
26 percent of the market, love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.
“Incidental gamers,”
12 percent of the market, lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.
“Occasional gamers,”
24 percent of the market, play puzzle, word, and board games almost exclusively.
